It is known that Universal Kamal Hassan who is doing multitasking of acting, directing and producing his latest release, Viswaroopam, had come up with a radical idea of releasing his movie simultaneously on TV along with the theater release. He had striken deal with major DTH operators in Telugu, Tamil and Hindi for 50C rupees for this. However, this idea had triggered concern from the people associated with Tamil movie  trade expressed. They fear that if Kamal’s e idea becomes a success, many future movies will follow this new revenue model which will result in slowly wiping out the theatrical collections. So, they have threatened to stall the movie release in Tamilnadu if the actor does not repeal his plans.

Hence the actor had to drop his idea of TV release and sent a  message to the distributors and exhibitors that the TV release idea will be dropped. However, few sources close to the actor say the idea is still in consideration for the Hindi version, Viswaroop.