Senior actor cum writer cum stage director Ravi kondala rao said in earlier days the period was termed as ‘swarna yugam’ as 75% of films would hit the box office and only 25 % failed to reach the audience. The main objective was to reach wider section of people .Earlier movies touched many hearts and the art of entertainment was kept alive. During a programme organized by telugu cinema prastanam organized by Vizag Film Society here on monday he spoke about 100 years of Indian cinema and the role of telugu cinema in it.Decades ago,mythological themes were rooling the roost.

He said the present generation was carried away seeing fanciful and commercial movies that hardly have no message to the viewers.Of the old classics like ‘Raja Harishchandra’,“Malapilla”,”Lavakusa”, and ‘ Devadas’ among others,Malapilla showcased contemporary social issues and the first of its kind on dalit woman. Though the movie caused lot of controversy,it became a sensationala hit during the time.With several editing and technical constraints,the film industry then concentrated on good stories and themes,he said. Stressing on the need to promote good movies ,he said,”These days ,people are only focusing on glamour and commercial elements,Films are now tailor made reaching limited set of viewers and filmmakers are least bothered about protecting the values.He concluded saying thanks to VFS for promoting and screening good cinema.