The bonding between mega powerstar Ram Charan Tej and stylish star Allu Arjun needs no introduction. More than the fact that they are cousins, they have considered themselves to be the best of friends. But now, the time has come for both to cross swords in a different venue.

Apparently, Allu Arjun has got a strong following in Kerala and the Mallu masses call him as Mallu Arjun. But now, it is heard that Cherry is geared up to foray into the same circuit and give competition to Bunny. This is happening through his latest release ‘Racha’.

Sources reveal the makers have decided to release ‘Racha’ in Telugu, Malayalam and Tamil simultaneously and the dubbing has been progressing briskly. Charan’s target is to create a massive impact down south through this movie and hence this decision. It now remains to be seen whether he will be able to beat the (M)Allu Arjun mania in Kerala or not.