In the age where actors and film makers are showing no interest in film promotion, Bollywood Baadshah Shah Rukh Khan is still vigilant when it comes to publicity. With back-to-back promotions of his forthcoming release, the much-awaited Jab Tak Hai Jaan, the actor is reportedly losing his sleep.

“En route to Jalandhar for Jab Tak Hai Jaan haven’t slept a wink all night… eyelids are feeling like a mattress. Hope it’s a long slow flight,” Shah Rukh tweeted on Wednesday morning.

Jab Tak Hai Jaan is late filmmaker Yash Chopra’s last directorial venture. He passed away October 21 following multi-organ failure. The movie is all set for release on Diwali. Katrina Kaif and Anushka Sharma will be romanced by King Khan in the movie.