With Naa Ishtam faring average at the box office, the satellite rights revenue is much of a respite to the producers. Gemeni Television had bagged the satellite rights of the movie for a whopping 3.2Crores which is a very huge amount for a small budget movie. Rana’s image among youth had propelled the TV to invest so much of money in to the deal.

Naa Ishtam has Genelia in the female lead. Creative director Sukumar’s associate Prakash Tholeti directed the movie. Chakri had scored the music.