The fortnight-long Swachh Rail campaign – Swachhta Hi Sewa – Pakhwara – started under South Central Railway on Saturday morning, with many renowned personalities of the city joining hands with railway authorities to sensitize people on keeping platforms spick and span.

The campaign has been mooted by Indian Railways on the lines of Prime Minister Narendra Modi’s ‘Swachh Bharat Abhiyan’ to create awareness among rail commuters. It will go on till October 2 to mark the birth anniversary of Mahatma Gandhi.However, the main event for the day was organised at Kacheguda railway station under Hyderabad division of SCR. Film producer Dil Raju launched the campaign at the station.

However, the highlight of the event was the launch of an air-conditioned mobile digital movie theatre at the station, which would show films on clean rail and clean India for public awareness.Sources said the theatre can accommodate around 150 people at a time.“We shall play Hindi and Telugu feature films, which carry social messages like cleanliness,” said a railway official.

The digital movie theatre, which will be stationed at Kacheguda station for three days, will hold four shows a day, as per the plan of SCR.