Publicity is must for any movie these days. No matter whoever the hero is, no matter whoever the director is and no matter how popular the music is. Without proper promotions it is hard to get great openings. Despite being aware of this fact, the makers of Race Gurram are taking it too easy in terms of promoting their film.
Race Gurram is just two days away from hitting the marquee, but the publicity is almost nil at this point. Except for those who keenly follow film updates, not many know that Race Gurram is releasing on April 11. We all know that any big film needs to get strong openings to recover the investment. It is almost impossible to recover the cost of production if the film fails to get good openings.
Even diehard fans of Allu Arjun are not happy with the promotions of this film. Many are openly criticizing the PR department and producers for this low key promotions. Overseas distributors are shelling out their own money to get the attention of public shows how bad Race Gurram promotions are.