Mumbai based distribution company Eros Entertainment has entered into film production long back and making waves in Bollywood. But their South entry is not as fruity as it is said on paper.

Ventures like Kochadayaan, 1-Nenokkadine and most recently Lingaa have hit them straight on head. But it seems like this production house is not going go give up until they score a blockbuster and recover all their past investment.

It is already known that Eros International is trying to conquer Telugu market by giving staunch support to big-projects that need to pool huge sums of money for production. Recently they have entered into a deal with Pawan Kalyan’s producer Sarath Marar to co-produce Gabbar Singh 2. And now, big news is breaking out that they are also producing Nandamuri Balakrishna’s 99th movie being directed by Srivas.

Surely, Eros International is making quite a big moves in Telugu after the likes of UTV and Reliance, but what matters is the result. Hope, Pawan and Balayya will give them some respite after those string of flops.