Allu Arjun’s Julayi has finally managed to do something exceptional to grab everyone’s attention. Despite being directed by Trivikram and having one of the most promising actors as the lead, Julayi somehow has been laying low in terms of craze. There is no real buzz around this film. Usually big films are surrounded by huge expectations and craze.
For some reason Julayi failed to achieve that attractive status and is failing to charm the audience. But wait, Julayi did that sensational thing which is needed to make extra buzz among the media circles. The satellite rights of this film have been sold for a stunning 5.7 crore rupees and it is definitely one of the biggest deals ever made in Tollywood.
Who is the reason for Julayi to get such a great deal? It is not a great puzzle as we all know that it is Trivikram’s effect that helped Julayi to pull off this feat. Trivikram’s movies always attract great TRPs. Even his flop film Khaleja gets very good TRPs as it has superb comedy. Trivikram’s Athadu is still among the hottest films on television. Banking on Trivikram may not be safe for the theatrical rights buyers , but he is more than a safe bet for satellite right holders.