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‘Ice Bucket Challenge’ is something done for a cause, to donate money for charity and it became a phenomenon across the globe now. But in the most sickening way, Tollywood has went a step ahead to use it for promoting their films, which sounds like negative trend.
Success of ‘Swamy Ra Ra’ has made Nikhil and Swathi a hot couple in the circuits. The duo wants to repeat similar magic with their forthcoming flick ‘Karthikeya’ too. Taking this ‘Ice Bucket Challenge’ as an opportunity, this lead pair has now drenched themselves wet, while prattling about the arrival of their flick in theatres. So, what is the use of making a video and calling it as some ‘challenge’? This challenge is about donating money, which both winners and losers are doing worldwide, and there is no mentioning about any donation from Nikhil or Swathi’s side.
At least the Karthikeya pair should have spoken about ALS aka Amyotrophic Lateral Sclerosis, and the importance of donating money to ALS Foundation in order to help these nerve disorders victims. By just saying that ‘#IceBucketChallenge’ is for a cause, there is no way one could justify promoting a flick.