Last two years saw Nagarjuna try out something new as Rajanna, Shirdi Sai and Damarukam. However he is back to mass and romantic entertainers with his upcoming films Greeku Veerudu and Bhai. Similar is Allu Arjun who after tasting flops with experimental flicks like Varudu ,Vedam, Badrinath is back with bang with Julayi and now busy romancing with Iddarammayilato. Similar is the case with Pawan Kalyan who after successive defeats of films like Panjaa and Teenmaar, turned Gabbar Singh and later Cameraman Gangato Rambabu. Prabhas proved the strength of mass entertainers tasting success with Mirchi though Rebel bombed. NTR is trying his best to become Badshah entertaining masses after Dammu flop show and Ossravalli deserting success colors. Just like every rule has an exception, even every formula has exception and that is Prince Mahesh who scored hits with different films like Dookudu , Business Man and Seetamma Vakitlo Sirimalle Chettu.
Ever since the advent of films, fans,film makers and heroes are smitten by mass masala entertainers and there is a notion in the industry that film making is extremely simple with 6 songs, 4 stunts shot in extravagantly laid locations in overseas. Now and then there will be some exceptions but otherwise no one would like to deviate from the said success formula for the fear of failure. It is altogether different matter that many films bit dust with the same success formula.