Gifting a sweet-box on the eve of Diwali is a norm being followed by many companies in India from a long time. Telugu media houses in Hyderabad are no exception as they every year celebrate the occasion by distributing tasty and costly sweets to their employees. And now, this sweet box distribution has become a prestigious issue.
A popular TV channel has given its employees a gift pack from famous ‘Karachi Bakery’, whose price is nearly 1400 rupees. After coming to know about this, another rival channel has gifted its staff with ‘Delhiwala’ sweet boxes along with imported French chocolates, whose cost must be upto 2000 rupees. These two channels have last year distributed ‘Haldirams’ Papidi boxes that cost less than 150 rupees each. But competition made these two channels change their mindsets when it comes to gifting these sweet boxes.