To make any product saleable, we need advertisements and many brands use female models a lot to grab the attention. We have to say that even Election Commission of India is not an exception, but they are doing it for a cause.
Popular Anchor Suma became the poster girl of Andhra Pradesh Election Commission in order to invite people who have voting age and not yet registered to vote. In all the print media ads of the CEO, Andhra Pradesh, Suma is seen giving nice expressions to turn heads. In fact, this senior show-host is one popular lady throughout the state irrespective of different age groups of audiences. Being a host of game shows, audio functions and film events, Suma is quite popular. Also she is not politically inclined to any particular political outfit.
Maybe that made AP CEO P. Ramakanth Reddy choose Suma to become the face of their campaign. Telugu voters are surprised to see Suma in the ads issued by Election Commission and of course they are getting the message right when it comes to that ad.