Director Ram Gopal Varma has announced that he is going to start new company called Ice Cream. In his latest video on You Tube, Varma gave a detailed class to budding filmmakers on how to make use of the latest technology in filming movies, how to release, promote and distribute them. Varma even vowed to solve all the problems of amateur filmmakers that arise in filming stage.
Introducing co-operative society method in filmdom Varma said, “If you’re passionate to direct a film, you could right away do it without big efforts. Cost has been cut down drastically. And we proved it with Ice Cream film already that all you need to invest is just few days of your time and very little amount of money for owning Black Magic and GoPro cameras which hardly cost Rs 25,000 and Rs 15,000 respectively (one-time cost). All you need is to cut a very good trailer and send it to us. If the trailer is impressive, I’ll watch the film and the film too is promising, we will market it, release it under Ice Cream company.”
Varma quickly added, “Even you don’t need to send the trailer to me alone. You can send it to all production houses and distribution houses. Whoever is interested in film, buys it and releases it.” Varma said that this is new advent is going to bring revolution in history of cinema which gives scope to develop film industry in Chirala, Khammam, Warangal, Kadapa… in every small town in AP and else where.