Looks like this is a tactical move from Rajnikanth to boost the buzz on his latest release. Kochadaiiyaan (Vikrama Simha) is releasing with less expectations unlike Rajni’s previous films as this is an animation movie, which is not our audiences cup of tea. However it needs to raise expectations because more than 120 crore rupees are riding on this movie.
Rajnikanth cleverly joined Twitter just few days before release and suddenly Vikrama Simha is getting superb publicity all over. Rajaniâ€™s master stroke worked big time to create the much needed buzz for the film. Now it is up to the movie to make an impression and change the opinion of our viewers on animated films.