Shriya plays a prostitute in this movie which is directed by Janardhan Maharishi. MM Sri Lekha is composing music for the movie. G. Maheswara Reddy and K.Sadhak Kumar are producing the movie under Aadesh films banner.
In general, audio releases of small movies and female oriented movies take place very silently with out any buzz and hungama. But Actress Shriya Saran goes the other way. Her latest movie, Pavitra will be having a grand audio release across various towns in Andhra Pradesh. The movie unit will be flying to Vijayawada, Vishakapatnam, Rajahmundry, Eluru and Tirupati and release one song per center. Arrangements for this have already began.