We have seen people using remix songs, song lyrics of Powerstar Pawan Kalyan and scoring hits. Some invited him for audio launches and got hits. But everyone tried only one thing from Pawan at a time. However, we have director YVS Chowdary explaining Tollywood about how to squeeze maximum from the brand-image of Pawan Kalyan.
From a time YVS is struggling to release Mega nephew Sai Dharam Tej’s debut movie ‘Rey’ from a while. After struggling to make this movie for almost 2 years, YVS is now failing to make ends meet such that this flick will release. Even after four or five postponements till now, this flick is not getting a date for release. The reason is that distributors are not coming forward to buy and release it. Though YVS Chowdary tried his best to use Pawan’s magic touch they are not working out it seems. Initially he remixed a Pawan song and look for a bit-song and then he invited Pawan for audio launch. But that publicity failed to grab attention for ‘Rey’.
Now, Chowdary is getting ready to shoot a special promo song by roping Pawan directly. This way he is standing as a guide to other directors as to how one should squeeze maximum from our powerful hero. Will all these antics work for ‘Rey’ in case of no juice in the movie?