Ram Gopal Varma is extremely media savvy and knows how to hype his films to make them commercially hit. Right from the starting of his career he quickly learnt the nuances of the industry and hogged in the limelight.

Now for his upcoming film though he denies that he has taken the film for commercial benefits, knowing Ramu many feel its hard to digest. His vist to Taj right after Mumbai attacks left a scar on his face.

On the eve of his film The Attacks of 26/11 release, he arranged for special screening for celebrities and he was going overboard that everyone was emotionally touched. This gives a feeling he is creating a hype over the film to strike emotional chord.