Bollywood is the first to implement this Hollywood policy of Reverse Date Formula. Most of the Hindi movies are now fixing up a release date on the first day of shoot itself and are working hard to not miss that. But Tollywood is not yet all daring that at the moment.
Fact is that our production houses and directors are not sure by what time their movie will be completed. Also our heroes want good spacing and positioning at box office and they will wait for months to get such a release date. But, once late-lateefs, Mahesh and Charan are now rewriting their own history by bringing this reverse date formula to Tollywood. Mahesh fixed release date of Aagadu as September 16th while Charan is bang on targeted October 1st to make Govindudu Andarivadele hit theatres.
At the moment, both Mahesh and Charan are working very hard to reach these dates and release their movies on those dates without any issues. If they succeed with it, then definitely other filmmakers and heroes will also pre-fix their release dates and do reverse engineering to fix their schedules for making to promotion.