Till yesterday, audio release functions are all about dances by stage performers, few comedy skits, heaping praises on heros and directors. With one night, Rajamouli had changed the entire scenario. Each and every moment of the function is fun and lovable adding a new dimension to viewers. He also made sure that the sponsors get maximum exposure through special movie merchandise.
And the commercial angle in this is the audio event of Rajamouli’s next movie will be a hot cake for TV channels.
Way to go Rajamouli saab!