The only reason why Telugu audiences are paying the attention on ‘Ishq Wala Love’ is because of Renu Desai, the ex-wife of Pawan Kalyan being the producer and director. However, heroines were never selling materials in Telugu and Renu is respected more for her association with Power Star and not as a heroine or director. So, the final BO result of ‘Ishq Wala Love’ can be given a good boost if she promotes the film more exclusively as the launch pad film for Akhira Nandan rather than bringing hero Adinath Kothare or heroine Sulagna Panigrahi.
Of course Renu being the producer also, she understands the trade value and business worth of her film. ‘Ishq Wala Love’ was released last week in Marathi has got divided reports. Let us see, how far Akhira can give good results.