Vijay TV will be airing this show on TV for 90 minutes at primetime slot starting from 8 pm to 9.30 pm. They have made a huge publicity of the show. The promotions have started at a huge level with the campaigns named as ‘4321’ (4321 stands for 4 options, 3 lifelines, 2 you & me, 1 crore).
Famous Vijay TV in Tamil Nadu had roped in Prakash Raj to host their popular game show ‘Neengalum Vellalam Oru Kodi’ (NVOK). The show is the Tamil version of Kaun Banega Crorepathi hosted by Amitabh Bachchan. Actor Suriya had hosted the previous season of the show. And now Prakash Raj will be replacing him this season.