It has become a custom to release big films in maximum number of theaters to get back the investment within first two weeks itself. This is the trend that is being followed across India in all languages. Gone are the days when the movies released in few theaters. It is practically impossible for a film to follow that old school tactics now.
But Nagarjuna is willing to take the risk with Manam as he believes that this film has the potential to have long run. He doesn’t want to release this film in many theaters and hamper the chances of having hundred days run. Nagarjuna believes Manam is a film that gradually grows on the viewers. Having wide release might work against this movie is what Nag fears.
Releasing in less theaters may still work if Manam gets super positive talk from all sections of audience. We have seen Nitin’s Ishq doing pretty well following the same strategy. Interestingly Manam also is made by Ishq director Vikram Kumar. Who knows, this could well be the trademark of Vikram Kumar and Manam could bring back the trend of having a low key release again.