Akkineni Nagarjuna had to forego his beard and new hair style to complete the last song of his Damarukham. The item song was originally not in the movie but was added in the last minute to add extra spice to the movie. Now the movie shooting is complete and Nagarjuna will completely shift his focus to his next movie, Love Story. The next schedule of the movie will began on September 7th in Hyderabad.
The film is touted to be a family entertainer with an underlying message for the youth. Starring Nagarjuna in the role of an NRI returnee, the movie sees Nayanatara as the female lead. Bharath Reddy and Meera Chopra of Bangaram and Vaana fame, are playing other important roles. Music is by SS Thaman.