When PM Narendra Modi launched Swach Bharat campaign on Oct 2 to celebrate Gandhi Jayanthi, he nominated 9 people to take part in the program and asked them to take the program forward by participating in the program and inviting 9 more.
Anil Ambani, Reliance MD after participating in the program invited King Nagarjuna to take part in the movement. King Nagarjuna who remained silent all these days decided to take part in the program in a unique way.
He launched a website to promote ‘Swach Bharat’ campaign. After sweeping the streets, Nagarjuna launched www.nag4swachhbharat.org to promote the program through his fans. He said “This is not an act of one time event, it is a translation of my pledge to keep neighbourhood clean, create many more ambassadors and collaborate with like minded people across the region to expand and sustain ‘Swachh Bharat’ movement,”.
King Nagarjuna later nominated Sudeep, Allu Arjun, Pullela Gopichand to take part in the program and spread awareness.