head of marketing and sales at Prasad’s Multiplex, K Kishan, revealed that they get email with requests that some tickets to be kept aside for them as they will be travelling to Hyderabad just to watch their favourite movie. Even their Facebook page is filled with such requests. In fact, people sent scanned copies of their train or flight tickets as proof of their genuineness.
A movie-fan from Mumbai, Lester Fernandes, who came to Hyderabad to watch The Dark Knight Rises said that the theatre had people from all over the country because the experience of watching a moviein Hyderabad’s big screen in one of its kind. Similar were the views of Ashwin Siddaramaiah, who came from Bangalore, just to watch Avatar. Even for Tollywood movies, there are endless lines and full advance bookings, especially those featuring Mahesh Babu or Pavan Kalyan. The corporate offices also book the whole auditorium for themselves for the much-awaited releases.
The dominance of the single screen theatres have been replaced with multiplexes in the city, which offers additional entertainment like gaming and shopping. This gives additional options and reasons for people to visit these multiplexes.