But strangely, when every thing seem to fall in place. Major DTH operators Tata Sky and Sun Direct opted to stay out of telecasting the movie. These two are the major players in Tamil Nadu and their decision will hamper his plans. The movie has been priced for Rs.1000 for one time watch on DTH and will be telecasted 8 hours before the theatrical release. Both the Tamil and Hindi versions will hit the theaters on January 11th but Telugu version will be released later due to big movies like ‘SVSC’ and ‘Nayak’ are getting released at that time.
Kamal Hassan’s 150C budget Viswaroopam hogged lime light and brought some much needed publicity to the movie with the actor’s simultaneous DTH release. There was a stiff opposition from distributors, exhibitors and cable operators for this decision but the actor finally managed to go with his decision.