Vennela Kishore who is known for crazy ideas came up with one more such idea for promotion of his Vennela 1 ½ . The movie is going to have an unique concept called ‘live interval’. This is a make believe interval where the film runs even during the interval part of the film. The interval part consists of Brahmanandam and Vennela Kishore being on the sceen and giving company to the audiences who doesn’t go during interval part. Vennela Kishore says that this unique concept is being applied for the first time in Indian cinema.
Vennela Kishore is the director of the film. The film has been bought out by next generation producer Anil Sunkara, who was one of the producers of Superstar Mahesh Babu’s ‘Dookudu’. Vennela 1 ½ will release on 21 September. The movie was recently censored and received A certificate.