Prime Minister Narendra Modi and his Swachch Bharat campaign is known to all but are you wondering when did our music maker Keeravani came up with ‘Swachch Hastham’. Well, for that you need to watch a video on Youtube wherein Keeravani explained how handshake is so ugly.

In his own creative style, he explained that in a poem cum song. At that point, many questioned if this extreme display is necessary. But truth is, Keeravani’s poem and his intent got registered strongly especially among the filmnagar circles. Now, some are not giving handshakes.

They are just saying Namaskaram and getting to work. Few others are giving but they are going immediately and washing hands. Keeravani did this through internet media and the impact is felt so strongly. Imagine what would have happened if he had done that in electronic media? The reactions would be different and implementation would be higher probably. All in all, the campaign looks successful at least in the cine circuit.