According to trade sources, the Box Office collections of Sai Dharam Tej’s grand debut Pilla Nuvvu Leni Jeevitham said to have seen heavy dropout. No doubt, the movie showed up good openings on Day 1 as mega fans thronged to theatres and set cash registers ringing up to Monday, subsequently the movie’s collections reportedly tumbled, said a distribution source on condition of anonymity. He added, ‘Although reviews were positive, they’ve hardly made a difference as the movie is primarily aimed at B and C centres.’
However, we hear that the movie managed to garner Rs 5 Crore plus so far, albeit a good number considering that Dharam Tej is a newcomer. Between effective ‘cost-management’ of producers said to have working in favour of them.