Item songs have become the culture of any film and they are more the USP for drawing the attention of the masses. Now, the film ‘Gabbar Singh’ is picking up the heat and even the makers of this one are relying on the item song without taking any chance. And their efforts seem to be working out.

The audio release has happened and the item song ‘Kevvu Keka…’ is shaking Andhra Pradesh. The voices for the song were rendered by Mamta Sharma and Krish Murali while the lyrics are penned by Sahiti. Devi Sri Prasad has churned out some heart stopping mass beats for this number which struck a chord with the listeners.

The typical nativity masala is complete in the song and the energy is very high. The youth are going crazy and the reactions from Pawan Kalyan fans are beyond words. The item song has surely done its magic and taken the film in a positive direction. Let us hope even the film has enough masala to appease all genres of audience.