In spite of being a remake to the biggest hit of Malayalam cinema, Drishyam failed make any buzz during the production stage. Venkatesh’s poor form and his constant failures as solo lead didn’t let Drishyam’s buzz to go up. Business circles hardly showed any interest in bagging the rights of this film.
The makers of this film took the gamble by premiering the movie to the press and other film celebrities two days before the release. Drishyam is getting rave reviews from the critics and celebrities are just going gaga over it. This is a deliberate ploy from the makers to raise the expectations over the film.
Drishyam is now making buzz on social network as well as web media. Is this enough to get the attention of general public? Will Drishyam attract the family audiences and masses, who are going to decide the film at the box office? Openings of Drishyam will let us know about it.