Controversies on Telugu movie titles had became common in Tollywood. And the latest in the list is Ravi Teja’s Dharuvu. ‘Dharuvu’ Cultural association President Dharuvu Ellanna claimed that the word Dharuvu is the name of a cultural association in Telangana striving for the cultural protection in Telangana and it is an insult to Telangana culture to put the name to a vulgar film. They served an ultimatum to change the title of the movie or face consequences. A hand full of agitators stormed in to Prasad Labs where the movie audio function is taking place and raised slogan to change the movie title.

Finally, the police entered the scene and forced them out of the venue