The concept of Premiere Shows for films has been on since quite some time and the big question is, what is the intent behind these special shows. As per the makers, they feel this would generate positive word of mouth publicity and ensure grand openings when the film officially enters the theatres.
The second thought is, the makers hope that they can invite the media people and then they can influence the ratings or the reviews as per their convenience. But in reality, that’s not what happens. If the film lands anywhere between average to below average talk then it won’t even fetch the minimum openings. So, what kinds of film really need to have the premieres? Well, it is only those which are confident about the subject and conviction that it would score well at the box office.
We have seen how the makers of ‘Drishyam’ had several special shows before the release. But the cine analysts suggest it is always better to avoid premieres and go ahead with the regular release as every ticket counts these days.