We are not talking about any empire, rather its about Nizam area which constitutes 40% of Telugu cinema market, which has been a fort of Chiranjeevi family for last two decades.
After Chiranjeevi established many records and then his brother Pawan Kalyan shattered box office records and set unbeatable highest grosser in Nizam with 24.5 crore of Atharintiki Daredi collections, now even Charan is pulling similar kind of crowds. His family entertainer with lot of loopholes has managed to make Rs. 8.75 crores in one week and looking to cover its 12 crore investment (earlier Charan has established a 22 crore record with Magadheera).
However, only superstar Mahesh Babu could breach Chiru’s family fort, as he established a great fan following with hits like ‘Athadu’, ‘Pokiri’ and finally with Dookudu, he registered Rs.18 crores record collections. As NTR and Balakrishna films could cross the 10 crore mark till date, Charan is keeping the ‘flag flying’ in their fort.