The movie is directed by Gopichand Mallineni who earlier directed Don Seenu with Ravi Teja and Bodyguard with Venkatesh. Ravi Teja will be seen romancing Shruti Hassan in the movie. Anjali is one more heroine. Latest music sensation Thaman will be composing music for the movie. The movie is being produced by Prasad V. Potluri under PVP cinemas banner.
Mass Maharaja Ravi Teja is short of success at the box office for a long time. All his releases in the last year are duds and now he had pinned high hopes on the movie for bagging success. Balupu had completed bulk of its shooting. The makers are planning to kick start the promotion campaign of their movie from Ravi Teja’s Birthday (January 26th). The logo of the movie will be launched in a grand event at Hotel Daspalla on 25th evening. The makers are also planning a big treat to media and press on the same day. They are also planning a huge TV campaign on 26th regarding the movie.